For many store owners, the idea of switching SEO applications is terrifying. You have likely spent dozens of hours, or paid a freelancer, to manually write alt text for your best-selling products. The fear is rational: You install a new tool, press a button hoping for an improvement, and suddenly your carefully crafted keywords are…

For the last decade, SEO has been a game of text matching. You wrote “running shoes” in your backend, and Google served your page to people typing “running shoes.” It was a simple, transactional relationship. That era is over. With the rapid integration of Google Lens and multi-search algorithms, the search engine is no longer…

You built a business to sell products. You didn’t build it to fund a predatory lawyer’s vacation home in the Hamptons. But if you are running a Shopify store right now, you might be doing exactly that. There is a threat lurking in your backend. It isn’t a hacker. It isn’t a supply chain collapse.…